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    Planning delays transformed into social housing solutions at Toga

    Property developer Toga turns vacant apartments and retail spaces in projects awaiting planning approval into pop-up accommodation for vulnerable communities.

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    Toga Group managing director Allan Vidor says the obligation to give back and support others less fortunate is “part of the company’s DNA”, instilled by his parents, Financial Review Rich Listers Charlotte and Ervin, who founded the property development and hotel business 61 years ago.

    Thread Together charity clothing shop manager Kat Brown. The space has been provided by Toga Group. Peter Rae

    As a survivor of the Holocaust, Vidor says his father was warmly welcomed by a gentleman from a welfare organisation, who also gave him a £10 note when he arrived in Perth as a refugee in 1949 aged just 17.

    “My father vividly remembers being very concerned about how and when he had to pay the money back,” Vidor says.

    “The gentleman said, ‘You don’t need to pay it back, just remember this in the future when you establish yourself.’ My father says that ever since that day, he’s been paying the £10 back.”

    The desire to repay a simple kindness paved the way for Toga to embark on program to turn vacant buildings stuck in limbo during Sydney’s notoriously lengthy planning approval processes into pop-up accommodation for people in need.

    It started in 2016 with a luxury apartment project called The Kensington in inner Sydney, where Toga joined forces with My Foundations Youth Housing, a community housing provider, to manage the building and culminated in the Addison Project to keep vulnerable people off the streets. This operated for over four-and-half years.

    Toga also leased retail spaces in the building to charities at just $1.

    From this successful social project, Toga developed other similar initiatives, the most recent being The Central Project, which played a large part in the company being crowned the AFR BOSS Best Places to Work for 2024 in the construction and property sector.

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    The Central Project involved four floors of high-quality furnished apartments in the Adina hotel at Central Station in the Sydney CBD that Toga knew would be vacant for at least 18 months as the company awaited planning approval. These apartments were then transformed into secure temporary accommodation for youth and refugees.

    In addition, two retail spaces in the building were leased to charities Thread Together, which saves new clothing from going to landfill and provides it to people in need and Banish, an ethical retailer that only stocks Australian products which meet a strict set of criteria including not being tested on animals and using only recycled packaging materials.

    The Thread Together store in Sydney. Peter Rae

    The 60 apartments have provided affordable accommodation for more than 32,000 nights, while the two charities have provided holistic support to these tenants and contributed to the broader community.

    Paying it forward

    Importantly, almost 90 per cent of Toga business units were involved in the activation of The Central Project pop-up while over 40 per cent of its employees have participated in volunteering events for Banish, Thread Together and other charities supported by the project.

    Michelle Fischl, director of furniture, fittings and equipment at Toga and head of its corporate social responsibility program, says Toga directors have always believed that companies have a duty to give back to the communities in which they operate.

    “Toga’s CSR program is an extension of the concept of paying it forward,” Fischl says.

    With this in mind, all of Toga’s teams are continually asked to leverage underutilised assets within the company’s portfolio and produce “innovative solutions to benefit the community”.

    “If we have any opportunity to create temporary housing solutions for vulnerable populations, assist charities with retail spaces or provide volunteers, we make a concerted effort to do so,” says Vidor.

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    The Adina Apartment Hotel in Sydney has been used as temporary housing before being redeveloped. 

    “Hopefully other property owners and corporates will be inspired to consider their own assets, and how they could potentially contribute in a similar way, to benefit the wider community.”

    Vidor believes this overarching desire to support the communities that it works in – by using its corporate assets and team skills – is one of the key things that sets Toga apart as a great place to work compared with its competitors.

    “CSR projects require everyone working together, connecting across teams, and fostering a positive and engaged workplace,” he says.

    “These projects provide a sense of purpose and fulfillment, giving our teams a way to contribute to something larger than themselves.”

    Attracting new talent

    Feedback from staff indicates that these projects also assist in attracting talent – “We are told by many new starters that they chose Toga over a competitor because of our strong social responsibility focus,” Vidor says – and retaining its top employees.

    “Our [staff] engagement surveys show that CSR is the most important factor for employees, above flexibility, salary, and any other special perks,” Vidor says.

    Helping local communities: Toga’s Allan Vidor and Michelle Fischl. 

    “We also have a minimally hierarchical structure, ensuring that our executives are available for chats across all levels of the business. This creates a family style culture of inclusion and respect for all roles in the business.”

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    Apart from giving their staff an opportunity to contribute to projects that address issues like homelessness, the company also has an extensive wellbeing program that prioritises its employees mental health, a key issue in the development and construction industry.

    Staff have access to a gym, meditation room, prayer room, team sporting events, free counselling services and receive a day’s leave on their birthday.

    The company claims that its 17 per cent gender pay gap, according to data from the government’s Workplace Gender Equality Agency, can be “somewhat misleading” and that its strategies enable a significant reduction of this gap.

    “We need the overall advancement of women in the construction industry,” Vidor says. “To that note, we would welcome a government targeted recruitment initiative to attract more women to the construction industry including mentorship programs, leadership development initiatives and pathways to managerial and executive roles within master builder organisations.”

    As to its view on work-from-home, the company is firmly in favour of its employees being in the office, wherever possible and practical.

    “We recently refurbished our Ultimo offices, and on-premises gym, [and] we encourage team members to collaborate in the office, share ideas and think creatively,” Vidor says.

    “We also find that open, face-to-face communication among team members results in clearer expectations, smoother workflows, and fewer misunderstandings.

    “Working from home has always been available on an ad hoc basis where team members have personal issues to attend to or require quiet time to work on a project. More permanent arrangements are discussed with managers and are of course role dependent,” he says.

    (Recent court action commenced by a former Toga employee against the company came to light after the independent screening process. As at the time of publication, no finding has been made in the matter.)

    Read more of the Best Places to Work special report.

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    Larry Schlesinger
    Larry SchlesingerReporterLarry Schlesinger writes on real estate, specialising in commercial and residential property. Larry is based in our Melbourne newsroom. Connect with Larry on Twitter. Email Larry at larry.schlesinger@afr.com

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