- Tech & Gadgets
- BRW. lounge
Published 20 June 2012 21:58, Updated 20 June 2012 22:00
Gerry Harvey will be pleased that Ruslan Kogan, pictured, has chosen a new business institution to pick on. The online retailer is waging war against Internet Explorer 7 (IE7), a Microsoft browser released in 2006, which he says is inferior. Shoppers to his eponymous electronics website who use the browser will be charged and extra 6.8 per cent, which is 0.1 per cent for every month since IE7 was released.
“It’s a constant source of frustration for our web guys and we’re sick of burning cash on a browser that hit the market nearly six years ago,” he says. Kogan suggests customers should download a better browser, insisting his stance is for the improvement of the internet. “As internet citizens, we all have a responsibility to make the internet a better place. By taking these measures, we are doing our bit.” Although Google’s Chrome is becoming more popular with users, Kogan says IE7 is the third most popular IE browser and takes about 3 per cent of his traffic. This equates to “tens of thousands” of unique visitors each week.