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Published 28 September 2012 10:52, Updated 01 October 2012 04:59
Canadian brand Joe Fresh has joined Levi’s and Arizona Jeans in embracing the shop-in-shop concept unveiled by JCPenney in its Dallas prototype store. Source: www.shoptoko.com
To take a peek into the future of retail, you could take a flight to Dallas, Texas.
That’s where JCPenney has opened its remodeled prototype department store, the creation of the retailers’ new chief executive Ron Johnson – the former head of Apple’s much envied retail stores.
Johnson believes that if in-store retail is to thrive, it needs to be fun and exciting for customers. The next step in his strategy is to roll out the best features of the prototype in all JCPenney’s 1100 stores.
Here are three reasons Citigroup’s retail analysts are excited about the revamped Dallas store: