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Published 07 August 2012 08:16, Updated 09 August 2012 04:15
Accountant Paul Meissner set up Five Ways chartered accountants as a virtual business. Here are his tips for how the industry can better use social media.
01Twitter is a conversation, not a vehicle to transmit sales copy (or your newsletter).
02Listen (use watch lists) to what people need and help them, don’t just sell them.
03If your clients use social media, why don’t you? Ask them if they prefer to communicate in other forms.
04Post answers on business forums. Clients out there need advice and are asking questions. Help them and they will help you.
05Social media reflects your culture. If you are having fun, why not share it with everyone?
06Write and share a blog post. Share some knowledge and people will ask you questions. Questions often lead to new work.