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- BRW. lounge
Published 10 July 2012 14:51, Updated 11 July 2012 05:48
If you’re going to use a word, you should probably make sure it means what you intend.
Use a word too often, or one someone else has already made a cliche, and you may find the turn of phrase you think makes you or your company look fabulous is really doing the opposite.
Website Inc.com has published a list of words people and companies commonly use to describe themselves and why they’re making a mistake.
Here’s a taste and why they’re no-nos:
Inc.com has more words to avoid and some helpful hints for ways to describe yourself or your business that just might work better.