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Published 27 August 2013 11:54, Updated 28 August 2013 07:53
A new study has pegged Google’s Australian revenue at almost $1.74 billion, with mobile search advertising on smartphones and tablets tipped to become the largest digital advertising medium in Australia by 2018.
The figures, compiled by Telsyte analyst Foad Fadaghi, show that the Australian mobile paid search market is growing by 17 per cent each quarter and will reach $430 million in 2013, which would equate to 25 per cent share of the paid search market, which is calculated at $1.74 billion .
The study found that almost 30 per cent of paid search links are being served onto smartphones and tablets.
Fadaghi said that almost all of the Australian market, both online and mobile was attributable to Google, giving an accurate estimate of its true local revenue.
In its latest accounts, filed in May, it recorded a profit of $22.4 million for the year ended December 31, 2012. The accounts however showed Australian revenue to be just under $269 million for the year ended December 31, 2012.
The accounts filing do not include all revenues earned from its dominant search business, as its lucrative AdWords program, which places ads on search result pages, is attributed to overseas operations.