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Chris works from BRW's Sydney newsroom. He has previously written and edited in print and online for titles including The Australian Financial Review and The Australian.

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Yahoo shopping spree continues with IQ Engines snapped up to partner Flickr

Published 27 August 2013 11:48, Updated 28 August 2013 07:53

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Yahoo shopping spree continues with IQ Engines snapped up to partner Flickr

Yahoo chief executive Marissa Mayer’s latest buy is search start-up IQ Engines.

Newish Yahoo chief Marissa Mayer has continued Yahoo’s shopping spree, snapping up image search startup IQ Engines.

The small Berkeley, California company announced on its website that it would become a stablemante with fellow Yahoo acquisition, photo storage and sharing site Flickr.

“As longtime Flickr fans and fellow photography enthusiasts, we look forward to working on improving photo organisation and search for the community," the post said.

“At IQ Engines, our dream has been to transform the way people search and browse their photos by helping to process them intelligently. We are excited to take things to a global level with one of the most widely used photo services in the world.”

IQ Engines said its existing application programming interface would continue to be available for 30 days.

Mayer’s efforts to rebuild Yahoo’s fortunes showed some signs of progress last week, when Yahoo managed to topple rival Google in total aggregated web traffic in the companies’ home US market for the first time in more than two years.

comScore figures for July record 196.6 million unique visitors for Yahoo’s sites, compared with 192.3 million for Google’s sites.

Mayer has been buying up companies since taking the at Yahoo just over a year ago, making more than 20 acquistions, inlcuding bloggin service service Tumblr which it bought in May for $US1.1 billion.

Another of the more notable acquisitions was its $29 million buy of the Summly news app developed by British teenager Nick D’Aloisio.

The Flickr acquisition predates Mayer’s time at Yahoo, bought in 2005 for a reported $35 million.

In July it was reported that Mayer had managed to lift Yahoo’s staff satisfaction rating to a five year high of 3.7 out of a possible five, according to the Glassdoor job rating website.

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